Success in the mobile arena rests on the adoption and use of available services. In turn, value added service (VAS) adoption relies on the ability to expose your customer to the services available. The reasons vary: In many markets, the pool of potential customers is no longer increasing, and the cost per call is continually decreasing. And even where customer-base growth is still strong, a smart business will know to maximize revenues from existing customers, and prepare for future market saturation.

When your customer is in the sales or service center, you have a unique opportunity to connect with them – to educate about, and sell, value-added-services and phone upgrades. This is why mobile operators are investing more and more in their In Store Marketing strategies in order to impact customer behavior where it counts the most. Retailers are already trying to cash in on the promise of digital signage. In-store LCD and plasma screens are everywhere.

However, to deliver on the promise of relevant, successful in-store messaging, you need more than the same old content running in a loop. You need to be able to automatically identify and analyze relevant information in real time, respond dynamically, and target your message to ensure that it is effective.

Odysii Marketing Intelligence software solutions for in-store messaging enable you to deliver targeted messages to customers at key points during their visit to your store. Odysii continuously analyzes data – from customer profiles to the products that customers are viewing. Data analysis triggers rules, based on your business strategy, which are then translated into action, and relevant content is created and delivered on the fly.

Screens in strategic locations – from the product display to the cash register – can be leveraged to maximize your up-sell and cross-sell opportunities. You capture buyers’ attention and draw them to the products relevant to them, for maximum impact on purchasing behavior. And the Odysii marketing intelligence solution ensures that only truly relevant content is displayed – when a promotion is no longer relevant, it is no longer displayed.