Menu boards represent a great opportunity for you to incorporate targeted, in-store messaging into your restaurant as it is viewed by every person who enters your establishment. If your menu board could instantly change to suit changing conditions like the weather, price hikes and special deals, you would be able to make the most out of every marketing opportunity presented to you.

Menu boards are also considered hot commodities in terms of advertising space. Many brand names (such as soda) sold in your restaurants are willing to pay top dollar to be prominently displayed on your menu board, as it has been proven to increase their sales.

Digital menu boards are the latest word in the evolution of menu boards; they incorporate digital technology with high resolution screens to enable you to display entire menus and messages that can be changed a number of times during a customer’s visit. This ensures that your customers are exposed to your entire range of promotions and messages.

Digital menu boards are usually comprised of a number of commercial-grade LCD screens that are placed side by side in a manner similar to the way traditional menu boards are comprised of panels placed next to one another.

Odysii’s digital menu board solution takes the advantages of digital menu boards one step further by adding targeted, in-store messaging to the mix. Odysii’s solution utilizes predefined rules, which are set up according to your business needs, to perform real-time analysis and accordingly modify the display on your digital menu board to instantly meet changing circumstances. Menu price modifications, which were once considered a lengthy process, can be changed instantly, while switching from a breakfast menu to a day menu can be done at the click of a button.