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Match N' Drive

 

Boost Sales with Targeted Messages at the Drive-Thru
Targeted Messages at the Drive-Thru Drive Sales 

For the majority of QSRs the Drive-Thru usually accounts for more than half of overall sales. The ease and convenience of ordering from the comfort of an air-conditioned vehicle certainly appeals to the average consumer, however the Drive-Thru's customer experience often leaves much to be desired - faulty communication devices create order-processing errors and higher than average service times while the popularity of this service medium causes long-lines, especially during peak hours.

 
Odysii's Match N' Drive solution enables you to:
  • Increase the average ticket.
  • Improve order processing accuracy.
  • Enhance speed of service.
Get the Right Offer to the Right Customer at the Right Time with Targeted Messages

Odysii's targeted in-store marketing tools ensure that youre messages are relevant to each customer, every single time - maximum accuracy is achieved by leveraging your experience and customer knowledge to build sets of matchnig products, called rule sets, which dictate which messages will be displayed, to whom and when. Odysii works with you to define which products best match each other according to your sales goals and business knowledge. Once these rules have been defined, Odysii identifies instances when a customer orders a predefined product, and automatically displays a promotion for a matching product. In this manner your customers are exposed to high impact messages which make sense according to your business know-how.

 

 

 

Rules are also based on sets of conditions, which when met automatically deliver predefined messages or advertisements to customer-facing screens.

For example:

  • If the customer's order is more than $30 then offer a VIP card
  • Promote coffee between 6a.m.-10a.m.

Odysii's Match N' Drive comes fully equipped with sets of default, ready-made rules which enable you to hit the ground running and increase profits from day one! Our default rules are based on extensive experience in the QSR sector, enabling you to benefit from years of experience even if you've just set up shop.

For example:

  • Display large fries upgrade if customer orders a smaller size

Odysii's rule sets are extremely flexible, enabling you complete control when building your own rule sets. This flexibility creates endless opportunities for you to leverage your knowledge to maximize profits from your in-store marketing tools by auto-promoting items that you know will sell well at specific times.

For example:

  • If temperature is more than 25C (77F) then offer ice coffee instead of coffee
  • Promote crackers/peanuts on days when local football team is playing at home
  • Between 6p.m.-10p.m. promote dessert upsell if customer orders combo meal

What is the Match N' Drive solution?

Odysii's Match N' Drive solution is a highly intuitive, value-driven marketing application that enables you to immediately improve service and boost sales at the Drive-Thru. This is achieved by exposing your customers to targeted up-sell offers of additional menu items that complement the meal items that they have already ordered.  

 

Match N' Drive enables you to improve order processing accuracy and boost speed of service through its order confirmation feature. This feature displays an itemized list of the menu items as they are ordered by your customers. In this manner your customers are able to confirm the order before it is actually served thereby reducing order mixups and improving the customer experience. 

 
How does it work?

Odysii's Match N' Drive solution, which is installed on your Drive-Thru menu board, intelligently analyzes each orer to identify the most attractive up-sell offer with which to complement your customer's meal. Using predefined rules, setup according to your marketing strategy, Match N' Drive exposes your customers to visually enticing images of menu items that match the original order immediately prior to the actual purchase. Through this process your customers are exposed to high-impact, relevant marketing messages that increase the average ticket and improve the customer experience.

 

Match N' Drive Solution - click to enlarge
 
Match N' Drive Benefits
   

Increased sales. Offer your customers the right up-sell at the right time. Match N’ Drive exposes your customers to targeted messages promoting menu items that complement the customers' original order. This process, also known as suggestive selling, has been proven highly effective in QSRs as studies show that more than 40% of customers make their purchasing decisions at the Point of Sale. 

 

 

Improved order processing accuracy. Match N' Drive's order confirmation feature reduces food waste and order mixups by ensuring that your customers are in control of their order. Match N' Drive displays an itemized list of the order as it is being processed by your cashier; the order is only filled once the customer has approved the list thereby reducing revenue draining food waste and boosting speed of service.

 

 

Enhanced speed of service.  Match N' Drive enables streamlined order processing by offering up-sells thereby enabling your employee to focus on taking and filling the customer order. This improvement provides significant revenue contribution by enabling more cars to be serviced during peak hours and by reducing the overall number of queued cars; this reduces the number of "drive-offs" and increases sales.

 

 

 

 

Getting the order right:
  The key to boosting Drive-Thru Sales
  In the majority of Drive-Thrus, low quality audio often causes order mixups resulting in revenue loss and reducing the customer experience - what have you done lately to boost sales from your Drive-Thru?
 

Odysii's Match N' Drive uses a split screen to simultaneously display targeted messages alongside an Order Confirmation screen which displays an itemized list of the customer order. This enables you to make more money from:

  • Offering targeted upsells - Intelligent, targeted upsell offers.
  • Reducing food waste - Match N' Drive significantly reduces errors in the order entry process, resulting in fewer inaccurate orders and less food waste.
  • Improving serving capacity during peak hours - Match N' Drive enables you to serve more customers faster.